Контрольная работа по дисциплине: Английский язык (часть 4). Вариант общий

Прочитайте текст:
What makes Nike’s advertising tick?
Phil Knight, the co-founder and former Chief Executive of Nike, prefers to let his superstar athletes and advertisements do his talking for him. Named Advertiser of the Year at the 50th Cannes International Advertising Festival, he is the first person to win the award twice.
Knight has an absolutely clear and committed strategy to use celebrity athlete endorsement. He describes it as one part of the” three-legged stool” which lies behind Nike’s phenomenal growth since the early 1980s., with the other two being product design and advertising.
He has built Nike’s expansion into sport after sport from athletics roots on the back of sporting masters: Carl Lewis on the track; tennis’s Jimmy Connors and John McEnroe; Ronaldo and the Brazilian national football team; and the basketball star, Michael Jordan, who famously rescued the company.
After extraordinary growth, Nike became number one trainer manufacturer in the US. But Knight admits the company then lost its way as it failed to cope with its success. Knight bet the future of the company on a new air technology inside the trainer. He launched the product with a David Fincher – directed ad which used the Beatles track Revolution, and then marketed the Air Jordan brand on the back of Michael Jordan. Sales took off and the rest is history.
Endorsement- эндорсмент- служит своего рода взаимной рекламой.

Выполните задания:
1. Выберите предложение, наиболее точно выражающее основную мысль текста:
a. Number one advertising principle is to wake up the consumer.
b. Phil Knight’s idea about advertising which lies behind Nike’s phenomenal success.
c. The article mentions an attention-grabbing advertisement.

2. Определите, верны ли следующие утверждения:
a. Nike has been Advertiser of the Year three times. (True/False)
b. According to Knight, three factors lie behind Nike’s phenomenal growth. (True/False)
c. A lot of computer tricks are used in Nike advertisements. (True/False)

3. Восстановите порядок слов в вопросительном предложении:
a. Celebrity/ which/ the/ saved/ company?
b. You/ kind/ advertising/ of/ effective/is/ think/do/this?
c. Has/ who/ built/ expansion /Nike’s/sport/into?

4. Определите время и залог подчеркнутых глаголов-сказуемых:
a. He has built Nike’s expansion into sport after sport from athletics roots on the back of sporting masters.
b. After extraordinary growth, Nike became number one trainer manufacturer in the US.
c. Chief Executive of Nike, prefers to let his superstar athletes and advertisements do his talking for him.

5. Составьте диалог, восстановив порядок фраз:
a. That’s a good compromise – you ‘ve got a deal!
b. I suppose I could go to $300.
c. How much are you selling your camera for?
d. That’s too much expensive for me.
e. Is it? Well, what price are you prepared to pay then? $300! No way, but I’d consider $400.
f. I’m asking $500 for it.

Зачет без замечаний!
Год сдачи: 2026 г.
Преподаватель: Качалов Л.К.
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